Basel world exhibition of 1954 is a memorable moment to Rolex and the watch world. In this year, Rolex presented Explorer especially for explorers, Submariner especially for divers and Turn-0-Graph for common consumers, transferred the concept of utility watch into specific image, acting a leading role in the watch world. It was certainly the working effort of all the Rolex staff, but the public relationship manager of Rolex Rene-Paul Jeanneret, who was a sports lover, also made great contributions to putting the concept into reality.
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