The perils of visceral voting

“As the ‘good-old-boys’ in West Virginia have shown, you’re already guaranteed a number of votes simply because your opponent is African-American. And a bigot’s vote counts as much as the vote of a person with honor. What you need to do now is market yourself to those voters who are disgruntled over the defeat of Hillary Clinton. You can do that by picking a woman as your running mate. She can be as diametrically opposed to Hillary Clinton’s political views as George W. Bush is to sanity, and it won’t matter.”

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